Dominated by energy drinks, such and Red Bull and Monster, as well as energy shots like 5-Hour Energy, the energy category is a multi-billion dollar global market.
Energy drinks are about rebelliousness, and are associated with extreme sports, young people and young men in particular. They are all about a social scene.
Shots appeal to a wider group including older people, women and professionals. There have been many new products attempting to break the into the energy category
– mostly offering stronger doses of caffeine in exactly the same nutritionally empty delivery systems – with little or no success. There is only one really new product which not only appeals equally to both these target markets, but has a superior delivery system as well:

Despite all of the energy products already on the market, each year brings a new batch that sparkle with potential. However, the real future for this category is in incorporating superior nutrition, with effect (feel) and great taste. FTT Anytime Energy™ Barz provide the boost consumers’ desire with additional benefits not available in drinks or shots. It is the first true instant energy bar on the market with the best taste – bar none!

Enjoy anytime: for enhanced energy and alertness, before or after activity, or simply as a nutritious snack or meal.