Company building a community of certified trainers committed to achieving great results for clients with breakthrough nutrition and fitness regimes.

March 1, 2012

Columbus, Ohio – Food manufacturer Functional Foods Technology Inc. (FFTI) will introduce its revolutionary PRE-POST WORKOUT BARZ and other products at the 2012 Arnold Sports Festival, which will be held March 1-4, 2012 in Columbus, Ohio. FFTI is committed to providing consumers with nutrient-dense, vitamin- and mineral-packed functional foods that help folks train better and live healthier, happier lives. Athletes, certified trainers and sports coaches are invited to visit booth #557 for a free sample and a Certified Trainer Dealer Information package.  

There are two solutions in every pack of PRE-POST WORKOUT BARZ:

1) PRE Workout ENERGY LAUNCH: Pure espresso from 100% coffee beans and pure, essential food fuel (calories) provides physical energy and mental alertness – without fatigue. Use the PRE bar 15 minutes before working out to help reach your fitness and weight loss goals.

2) POST Workout RAPID RECOVERY: 100% pure fruit fibre, rich in carbohydrates and amino acids (from protein), helps repair muscle and replenish energy resources. Use the POST bar right after your workout to give your body the tools it needs for your next high performance experience.

PRE-POST WORKOUT BARZ are nutrient dense and contain only 180 calories derived from:

Natural Carbohydrates (24 g): 100% Freeze-Dried Fruit Powders, Honey and Fruit Juice

Omega 9 Rich Fat (5 g): Extra Virgin Olive Oil

Organic Isolated Protein (10 g): New Zealand Whey Protein Isolate

Superfruit Blend (8 g): Exceptional Nutrient Richness and Antioxidant-Quality Fruits

All FFTI products are Kosher certified, gluten-free, peanut-free and tree nut-free.

“The world market for functional foods and drinks will reach $130 billion by 2015, according to global industry analysts,” (source: World Functional Foods and Drinks Market Report) said Paul Do, President, Functional Foods Technology Inc. “This huge, growing market is fuelled by increasingly health-conscious consumers with higher than average disposable incomes and fitness expectations. We are building a community of certified trainers and other professionals who have great ideas on the interplay between nutrition and fitness and who want to bring these revolutionary products to their clients.” 

Successful trainers know that amazing nutrition is critical. PRE-POST WORKOUT BARZ will help clients achieve their body transformation goals.

“PRE-POST WORKOUT BARZ are part of a new low-volume, nutrient-dense category in the workout bars market,” added Do. “No fillers are used. There is no chocolate or sugar to mask less than tasty active ingredients. We use pure isolates. Who wants to eat a huge bar when a light-volume, nutrient-dense, great-tasting bar will be more effective? Gram to gram, PRE-POST WORKOUT BARZ deliver more protein, fruit and other nutrients.”

At FFTI, we know that a trainer’s income is capped because there are only so many hours a week that can be spent with clients. Introducing the PRE-POST WORKOUT BARZ – NUTRIENT-DENSE WORKOUT FUEL in a low-key way to clients will, over time, build a significant secondary income for trainers that is not time-based.

About Functional Foods Technology Inc.: Functional Foods Technology Inc. is a Canadian food manufacturer committed to providing consumers with functional foods that help them to live healthier, happier lives. Our commitment to the industry and marketplace is to produce the highest quality products based on extensive research and testing. These products will provide exceptional nutrition and convenience to meet the requirements of our customers. Please visit us at booth # 557 at the 2012 Arnold Sports Festival, which will be held March 1-4, 2012 in Columbus, Ohio. www.workoutbarz.com

Contact: Media Contact: Mitch Shore, Director, VP Marketing, 416 636 8776, info@workoutbarz.com. 

How awesome was Kosher Fest 2011? so Awesome that these are the only photos we have from the event.  And pretty much All of these were taken within the first hour of the show (or the last minute) because after it got rocking there was no time to even think about taking photos.  it was all samples, samples, talk, talk, samples, samples.  We loved it!

We wanted to thank everyone who attended Kosher Fest and made this one of the best shows we've ever been part of.  The level of engagement from all parts of the industry is something rarely experienced - everyone had a passion: the consumers, the distributors, the retailers, the press ... everyone and it showed in that we were never wont for conversation.  A special thanks to our show partner COR (www.cor.ca) for allowing us to share their booth and for bringing so many contacts our way